A MODERN DAY MACGYVER
Imagine yourself in a park, soaking up the sun, surrounded by friends, sipping on an ice-cold Johnnie & Ginger. Sounds good right? Oh how we long for those summer days. For the summer of 2017, Johnnie Walker set out to own the weekend get-togethers, positioning Johnnie & Ginger as the go-to drink for you and your friends. So how do we bring these...
Cash is history. Your new wallet is already in your pocket. Supported by some of the biggest banks, Payconiq creates the future of mobile payments. Payconiq redefines the way people pay by simplifying payments in shops, online and to friends. The goal: become Europe’s most wanted payment system. After a successful launch in Belgium Payconiq is setting up to conquer the Netherlands...
Unlimited data. Unlimited minutes. Unlimited everything for just €35,-. A game changer. With this genuine disruptive data plan, T-Mobile set out to concur the Netherlands and change consumer behavior. Why restrict yourself and limit your data usage when you can have it all? With an agile comms and creative model that focuses on contextual relevancy and instant recognition, Anomaly Amsterdam unleashed the Unlimited campaign to the...
You are what you eat. With this in mind, orthomolecular nutritionists Merel & Tessa founded The Green Happiness, a company that inspires Dutchies to eat healthier and have an positive impact on the environment and animal welfare. Through workshops, recipe books and personal nutrition advice, they’re taking the Netherlands by storm, turning meat lovers into veggie freaks in a fun and easy way. For the book launch of Your 50...
In a world where teens rather play football on their Playstation than outside, it’s our job to get them to the pitch. After all, sometimes the grass actually is greener on the other side. As a digital specialist at Nike Northern Europe, I was asked to create a Snapchat plan that gave FOT’s (Football Obsessed Teens) a unique and intimate...
To prepare for the holiday season of ’16, I was asked to help out the social team of Booking.com with the community management of their global social channels. Since Booking.com provides a service to thousands of customers on a daily basis, their social channels are becoming an essential communication tool. Every day, hundreds of enquiries, complaints and compliments find their way in the...
