A MODERN DAY MACGYVER
For the Spring ’15 launch of the Dutch national team away kit, our mission was simple: Re-energise FOT’s for the Dutch national team and drive the number of Nike memberships through the Nike Football App. After some disappointing results of the Dutch national team, it was time to rekindle the fire. AKQA was asked to create online buzz and awareness around the...
For the Spring ’15 activation of Nike FootballX, Nike asked AKQA to develop a digital consumer journey that establishes Amsterdam as the birthplace of street football and leverage local crews to kick start the Nike Football App as the go to platform to set-up pick-up games on the ‘pleintjes’ of Amsterdam. We created Nike Football App exclusive content that showcased four...
