– Somewhere, anywhere

Every Big Game needs a bigger personality. That’s why returned to this year’s Super Bowl with none other than Hollywood actress Melissa McCartney. To further gain brand awareness in the US and reinforce its brand position as the digital travel app that makes booking a vacation easier for everyone, we decided to extend the campaign to digital and launch a giveaway across all global social channels. The giveaway invited our US audience to simply share their dream destination in the comment section using #ShareYourAnywhere and #Sweepstakes for a chance to win 10K in travel credits.

In the role of Social Producer and Copywriter within’s Global Social Team, I:

  • Managed the execution of the global owned social content across Instagram, TikTok, Twitter and Facebook
  • Wrote all social copy for the owned social channels and reviewed the copy of Melissa McCartney’s social content
  • Briefed our social agency to create a Community Management plan around the Big Game to drive positive brand engagement and entries to our #ShareYourAnywhere giveaway

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