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Nike Football – Pre Season Challenge

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The more you know about your limits, the further you can push them. In order to prepare FOT’s (Football Obsessed Teens) for their new football season, Nike Football organizes a Pre Season Challenge. FOT’s who signed up through the Nike Football App could test themselves at Nike store Amsterdam. In seven assessments their strength, speed, reactions, power & technique were put to the test, benchmarked against the elite athletes from the Nike Academy.

LONDON, UK - JULY 31: xxxx during the Nike Academy xxxx at Nike Town London on July 31, 2015 in London, UK. (Photo by Paul Thomas)

After the session they received their personalised performance results and had a chance to discuss a pre-season programme for improvement with professional coaches to set them up for the best season ever.

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For this campaign I’ve:

  • created the digital plan for the Nike owned channels
  • wrote the photography brief
  • build the social posts 
  • wrote the social copy
  • wrote authentic Nike Football App stories in both Dutch and English

Client: AKQA

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