Nike Sportswear – Sneakerboots Launch
Be warm, be dry, be seen. Sneakerboots redefine cold-weather comfort by merging sneakerstyle, boot protection and enhanced reflectivity.
For Holiday ’15, Nike Sportswear asked AKQA to introduce the Sneakerboots to the early adopters of Amsterdam in an innovative and authentic way. We decided to invite our target audience to join us and some of Amsterdam’s most fashionable influencers on Museumnacht, one of Amsterdam’s most popular events. For each influencer we’ve created a unique route past their favorite museums. In the weeks leading up to the big moment, people could sign up through nike.com/amsterdam to join their favorite influencer and meet them and the new Sneakerboots collection at Baskets, a popular retail location for sneakerheads.
For this activation I’ve:
- created the digital content plan for the Nike owned & influencer channels
- wrote the photography brief
- build the social posts
- wrote social copy