Uber – Driving Hour Limit

Everyone wants to get home safely. That’s why Uber has introduced a new app feature that helps reduce the risk of drowsy driving and keeps drivers fresh behind the wheel. This new app feature limits the driver’s ‘on trip time’ (from confirming a trip to completing it), to 12 hours before having to take a mandatory 6-hour break. During this time drivers will be unable to access the app and accepts rides via Uber.

In the role of creative copywriter, I was asked to help introduce the app feature to drivers in EMEA by creating copy for the following channels:

• In-app notifications
• In-app info page
• Announcement e-mails 
• Follow up e-mails
• Uber Blog posts

Client: Uber