A MODERN DAY MACGYVER
After the season-ending knee injury of Kevin Strootman, Nike Football captured the recovery story of the AS Roma midfielder. Having endured a similar injury, FOT (Football Obsessed Teen) Ewold Jansen engaged with us in conversation through social and showed his support on Kevin’s road to recovery. Kevin returned the favour and kept him motivated on his own path to recovery. To motivate...
Be warm, be dry, be seen. Sneakerboots redefine cold-weather comfort by merging sneakerstyle, boot protection and enhanced reflectivity. For Holiday ’15, Nike Sportswear asked AKQA to introduce the Sneakerboots to the early adopters of Amsterdam in an innovative and authentic way. We decided to invite our target audience to join us and some of Amsterdam’s most fashionable influencers on Museumnacht, one of Amsterdam’s...
For the Spring ’15 launch of the Dutch national team away kit, our mission was simple: Re-energise FOT’s for the Dutch national team and drive the number of Nike memberships through the Nike Football App. After some disappointing results of the Dutch national team, it was time to rekindle the fire. AKQA was asked to create online buzz and awareness around the...
For the Spring ’15 activation of Nike FootballX, Nike asked AKQA to develop a digital consumer journey that establishes Amsterdam as the birthplace of street football and leverage local crews to kick start the Nike Football App as the go to platform to set-up pick-up games on the ‘pleintjes’ of Amsterdam. We created Nike Football App exclusive content that showcased four...
