Tagged: Nike

Nike Football – Bringing Fast to Life

In a world where teens rather play football on their Playstation than outside, it’s our job to get them to the pitch. After all, sometimes the grass actually is greener on the other side. As a digital specialist at Nike Northern Europe, I was asked to create a Snapchat plan that gave FOT’s (Football Obsessed Teens) a unique and intimate...

Nike FootballX- European Winner Stays Final

Every talent starts on the streets. To celebrate street football culture, Nike Football organizes Winner Stays tournaments all around Europe. These tournaments reach their climax when the champions of each country compete against each other in the European Winner Stays final to see which crew earns the right to call themselves ‘King of the Streets’. In 2016 the European Winner Stays final was...

Nike Football – Pre Season Challenge

The more you know about your limits, the further you can push them. In order to prepare FOT’s (Football Obsessed Teens) for their new football season, Nike Football organizes a Pre Season Challenge. FOT’s who signed up through the Nike Football App could test themselves at Nike store Amsterdam. In seven assessments their strength, speed, reactions, power & technique were put to...

Nike Football – When in Rome

After the season-ending knee injury of Kevin Strootman, Nike Football captured the recovery story of the AS Roma midfielder. Having endured a similar injury, FOT (Football Obsessed Teen) Ewold Jansen engaged with us in conversation through social and showed his support on Kevin’s road to recovery. Kevin returned the favour and kept him motivated on his own path to recovery. To motivate...

Nike Sportswear – Sneakerboots Launch

Be warm, be dry, be seen. Sneakerboots redefine cold-weather comfort by merging sneakerstyle, boot protection and enhanced reflectivity. For Holiday ’15, Nike Sportswear asked AKQA to introduce the Sneakerboots to the early adopters of Amsterdam in an innovative and authentic way. We decided to invite our target audience to join us and some of Amsterdam’s most fashionable influencers on Museumnacht, one of Amsterdam’s...

Nike Football – Launch Dutch National Team kit

For the Spring ’15 launch of the Dutch national team away kit, our mission was simple: Re-energise FOT’s for the Dutch national team and drive the number of Nike memberships through the Nike Football App. After some disappointing results of the Dutch national team, it was time to rekindle the fire. AKQA was asked to create online buzz and awareness around the...