Every football talent starts on the streets. To celebrate street football culture, Nike Football hosted Winner Stays tournaments across Europe. The competition culminated in the European Winner Stays Final, where each country’s champions battled for the right to call themselves “Kings of the Streets.” In 2016, the European final took place at Amsterdam’s Gashouder, where local crew Team MAT returned...
After Kevin Strootman suffered a season-ending knee injury, Nike Football documented the AS Roma midfielder’s road to recovery. Young footballer Ewold Jansen was recovering from a similar injury and shared his support for Kevin through social media. Kevin returned the favor by encouraging Ewold on his own journey. To give him an extra boost, we recorded a personal video message,...
For the Spring 2015 launch of the Netherlands national team away kit, our mission was simple: re-energize FOTs – Football-Obsessed Teens – around the team and drive Nike membership through the Nike Football App. After a disappointing run of results, it was time to reignite the fire. AKQA was asked to build online buzz and awareness around the new kit....