Every Big Game needs an even bigger personality. That’s why Booking.com returned to the Super Bowl with none other than Hollywood actress Melissa McCarthy. To build further brand awareness in the US and reinforce Booking.com’s position as the digital travel platform that makes booking a vacation easier for everyone, we extended the campaign across digital and social with the #ShareYourAnywhere...

Last Christmas, Booking.com teamed up with the “Queen of Christmas,” Mariah Carey, to create Mariah’s Ultimate Holiday Experience in New York City. One lucky pair got the chance to book a weekend-long experience personally curated by Mariah around her favorite ways to enjoy the holidays. It included a three-night stay in a lavish room at The Plaza, a Fairmont Hotel, followed by...

In 2022, Booking.com launched its “Booking.yeah” summer campaign starring Idris Elba. For the first time, the campaign showcased the digital travel platform’s full range of offerings, including accommodations, flights and car rentals. The campaign debuted during Super Bowl LVI with Booking.com’s first-ever Big Game commercial. We extended it across digital and social by tapping into trending conversations around the Super...

Backbase is an Amsterdam-based fintech company with offices around the world. Its Engagement Banking Platform puts the customer at the center, helping banks accelerate their digital transformation. Every year, Backbase hosts Backbase Connect – an event that brings together thousands of digital banking leaders to explore the future of banking and discover the company’s latest innovations. As Senior Copywriter within...

Everyone wants to get home safely. That’s why Uber introduced a new app feature designed to reduce drowsy driving and help drivers stay alert behind the wheel. The feature limits a driver’s total “on-trip time” – from accepting a trip to completing it – to 12 hours. Once that limit is reached, drivers must take a mandatory six-hour break, during...