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Every Big Game needs a bigger personality. That’s why Booking.com returned to this year’s Super Bowl with none other than Hollywood actress Melissa McCartney. To further gain brand awareness in the US and reinforce its brand position as the digital travel app that makes booking a vacation easier for everyone, we decided to extend the campaign to digital and launch...

Last Christmas, Booking.com teamed up with the “Queen of Christmas” Mariah Carey to bring fans Mariah’s Ultimate Holiday Experience in New York City. One pair of lucky guests had the opportunity to book a weekend-long experience specially curated by Mariah with her top travel preferences, including a three-night stay at The Plaza, a Fairmont Hotel in New York – where Booking.com put them up in...

In 2022, Booking.com launched their Booking.yeah summer advertising campaign starring Idris Elba in new ad campaign which for the first time, showcased the leading digital travel platform’s multiple offerings; accommodation, flight, and car rental. For the first time ever, the campaign kicked off with a Big Game ad during the Super Bowl LVI with an extension to digital, where we...

Backbase, a private fintech company from Amsterdam with regional offices across the world created the Backbase Engagement Banking Platform – a unified platform with the customer at the center, empowering banks to accelerate their digital transformation. Each year, Backbase host Backbase hosts its annual event—Backbase Connect—which unites thousands of digital banking leaders virtually to discuss the future of banking and...

Everyone wants to get home safely. That’s why Uber has introduced a new app feature that helps reduce the risk of drowsy driving and keeps drivers fresh behind the wheel. This new app feature limits the driver’s ‘on trip time’ (from confirming a trip to completing it), to 12 hours before having to take a mandatory 6-hour break. During this time drivers...