RAISED BY POETS

Category: Client work

Client work

Nike Football – Launch Dutch National Team kit

For the Spring 2015 launch of the Netherlands national team away kit, our mission was simple: re-energize FOTs – Football-Obsessed Teens – around the team and drive Nike membership through the Nike Football App. After a disappointing run of results, it was time to reignite the fire. AKQA was asked to build online buzz and awareness around the new kit....

Client work

Nike FootballX- Unearth the crews

For the Spring 2015 launch of Nike FootballX, Nike asked AKQA to create a digital consumer journey that positioned Amsterdam as the birthplace of street football. By bringing together local crews, we helped kick-start the Nike Football App as the go-to platform for setting up pickup games on Amsterdam’s iconic pleintjes. We created exclusive content for the Nike Football App,...