Picture yourself in the park, soaking up the sun with friends and sipping an ice-cold Johnnie & Ginger. Sounds good, right? In the summer of 2017, Johnnie Walker set out to own the weekend get-together by positioning Johnnie & Ginger as the go-to drink for spontaneous summer moments with friends. The question was: how could we bring these “Whisky Weekends”...
Cash is history. Your new wallet is already in your pocket. Backed by some of Europe’s biggest banks, Payconiq was building the future of mobile payments – making it easier to pay in stores, shop online and send money to friends. The ambition was clear: become Europe’s most wanted payment system. Following a successful launch in Belgium, Payconiq prepared to...
Unlimited data. Unlimited minutes. Unlimited everything for just €35. A game changer. With this disruptive new plan, T-Mobile set out to conquer the Netherlands and transform the way people used mobile data. Because why hold back when you can have it all? Anomaly Amsterdam launched the Unlimited campaign with an agile communications and creative model built around contextual relevance and...
You are what you eat. With that idea in mind, orthomolecular nutritionists Merel and Tessa founded The Green Happiness – a brand inspiring people across the Netherlands to eat more healthily while making a positive impact on the environment and animal welfare. Through workshops, recipe books and personal nutrition advice, they made plant-based eating feel fun, accessible and anything but...
In a world where teenagers would rather play football on their PlayStation than outside, our job was to get them back onto the pitch. After all, sometimes the grass really is greener on the other side. As Digital Specialist at Nike Northern Europe, I was asked to create a Snapchat content plan that gave FOTs – Football-Obsessed Teens – a...
Ahead of the 2016 holiday season, I joined Booking.com’s social team to support community management across its global channels. With thousands of customers using Booking.com every day, social media had become an essential customer communication channel. Hundreds of questions, complaints and compliments arrived daily through Facebook, Instagram and Twitter—and every message needed the right response. To give the newly formed...