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Booking.com – Mariah Carey’s Ultimate Holiday Experience

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Last Christmas, Booking.com teamed up with the “Queen of Christmas,” Mariah Carey, to create Mariah’s Ultimate Holiday Experience in New York City.

One lucky pair got the chance to book a weekend-long experience personally curated by Mariah around her favorite ways to enjoy the holidays. It included a three-night stay in a lavish room at The Plaza, a Fairmont Hotel, followed by an itinerary packed with festive attractions across New York City. The weekend culminated in cocktails and a Christmas card photoshoot inside a private space in Mariah’s stunning penthouse apartment.

As Social Producer and Copywriter within Booking.com’s Global Social Team, I:

  • Managed the execution of the campaign’s global owned social content across Instagram, TikTok, Twitter and Facebook
  • Wrote all social copy for Booking.com’s owned channels
  • Developed suggested social copy for Mariah Carey to promote her Ultimate Holiday Experience
  • Created the storyboard and shot list and wrote the script for the collaborative launch video featured on both Booking.com’s and Mariah Carey’s feeds
  • Wrote a custom adaptation of “‘Twas the Night Before Christmas” for the campaign

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