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Booking.com – Somewhere, anywhere

by · Published · Updated

Every Big Game needs an even bigger personality. That’s why Booking.com returned to the Super Bowl with none other than Hollywood actress Melissa McCarthy.

To build further brand awareness in the US and reinforce Booking.com’s position as the digital travel platform that makes booking a vacation easier for everyone, we extended the campaign across digital and social with the #ShareYourAnywhere giveaway.

The giveaway invited US audiences to share their dream destination in the comments using #ShareYourAnywhere and #Sweepstakes for a chance to win $10,000 in Booking.com travel credits.

As Social Producer and Copywriter within Booking.com’s Global Social Team, I:

  • Managed the execution of global owned social content across Instagram, TikTok, X and Facebook
  • Wrote all copy for Booking.com’s owned social channels
  • Reviewed and refined the copy for Melissa McCarthy’s social content
  • Briefed our social agency to develop a community management plan around the Big Game
  • Helped drive positive brand engagement and entries for the #ShareYourAnywhere giveaway


In the role of Social Producer and Copywriter within Booking.com’s Global Social Team, I:

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