Nike Sportswear – Sneakerboots Launch
Be warm. Be dry. Be seen. Nike Sneakerboots redefined cold-weather comfort by combining sneaker style with the protection of a boot and enhanced reflectivity. For the 2015 holiday season, Nike Sportswear asked AKQA to introduce the collection to Amsterdam’s early adopters in an innovative and authentic way. We invited the target audience to experience Museumnacht alongside some of the city’s...