RAISED BY POETS

Nike Sportswear – Sneakerboots Launch

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Be warm. Be dry. Be seen.

Nike Sneakerboots redefined cold-weather comfort by combining sneaker style with the protection of a boot and enhanced reflectivity.

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For the 2015 holiday season, Nike Sportswear asked AKQA to introduce the collection to Amsterdam’s early adopters in an innovative and authentic way. We invited the target audience to experience Museumnacht alongside some of the city’s most fashionable influencers.

Each influencer hosted a unique route through their favorite museums. In the weeks leading up to the event, people could register through nike.com/amsterdam to join their favorite host before meeting them and discovering the new Sneakerboots collection at Baskets, a popular destination for sneaker enthusiasts.

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For this activation, I:

    • Created the digital content plan for Nike-owned and influencer channels
    • Developed the photography brief
    • Created the social content
    • Wrote all social copy

Client: AKQA

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