Backbase – Backbase Connect

Backbase is an Amsterdam-based fintech company with offices around the world. Its Engagement Banking Platform puts the customer at the center, helping banks accelerate their digital transformation.

Every year, Backbase hosts Backbase Connect – an event that brings together thousands of digital banking leaders to explore the future of banking and discover the company’s latest innovations.

As Senior Copywriter within the Global Marketing Team, I helped promote the event and drive registrations by:

• Writing online and offline marketing materials
• Writing and optimizing the event landing page to create a seamless user experience
• Developing social content to drive traffic to the landing page
• Writing event collateral and white papers