Backbase – Backbase Connect

Backbase, a private fintech company from Amsterdam with regional offices across the world created the Backbase Engagement Banking Platform – a unified platform with the customer at the center, empowering banks to accelerate their digital transformation.

Each year, Backbase host Backbase hosts its annual event—Backbase Connect—which unites thousands of digital banking leaders virtually to discuss the future of banking and experience Backbase’s newest innovations.

As a Senior Copywriter in the Global Marketing team, I helped promote this event and drove the number of attendees by:

• Writing on and off line marketing materials
• Writing the event landing page to optimise the UX experience
• Ideating and writing social content to drive traffic to the landing page
• Writing event materials and white papers