RAISED BY POETS

Nike Football – Pre Season Challenge

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The more you know about your limits, the further you can push them.

To prepare FOTs – Football-Obsessed Teens – for the new season, Nike Football created the Pre-Season Challenge. Young footballers who registered through the Nike Football App could put their abilities to the test at the Nike Store in Amsterdam.

Across seven assessments, their strength, speed, reactions, power and technique were measured and benchmarked against the performance of elite Nike Academy athletes.

LONDON, UK - JULY 31: xxxx during the Nike Academy xxxx at Nike Town London on July 31, 2015 in London, UK. (Photo by Paul Thomas)

After completing the challenge, each participant received personalized performance results and discussed a tailored pre-season training program with professional coaches – helping them prepare for their best season yet.

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For this campaign, I:

  • Created the digital content plan for Nike’s owned channels
  • Developed the photography brief
  • Created the social content
  • Wrote all social copy
  • Wrote authentic Nike Football App stories in both Dutch and English

Client: AKQA

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