Your 50 Days of Green Happiness – Book Launch

You are what you eat. With that idea in mind, orthomolecular nutritionists Merel and Tessa founded The Green Happiness – a brand inspiring people across the Netherlands to eat more healthily while making a positive impact on the environment and animal welfare.

Through workshops, recipe books and personal nutrition advice, they made plant-based eating feel fun, accessible and anything but boring. For the launch of Your 50 Days of Green Happiness: Winter Edition, I helped raise awareness and drive sales by giving the traditional book launch a fresh twist.

On the morning of the book launch, we loaded up a classic Dutch bakfiets and surprised customers by personally delivering the book to their homes. Along the way, we captured their first reactions and personal stories about why they wanted to become lean, green, healthy machines.

The entire journey unfolded in real time across Snapchat and Instagram Stories, building anticipation among The Green Happiness’s 77,000 followers – because Merel and Tessa could appear on their doorstep at any moment.

For this activation, I:

• Developed the social strategy
• Created the creative concept
• Wrote the video and photography brief
• Wrote all social copy

Client: The Green Happiness