Nike Football – Bringing Fast to Life

In a world where teenagers would rather play football on their PlayStation than outside, our job was to get them back onto the pitch. After all, sometimes the grass really is greener on the other side.

As Digital Specialist at Nike Northern Europe, I was asked to create a Snapchat content plan that gave FOTs – Football-Obsessed Teens – a unique, intimate look at the daily training routine of Charly Musonda Jr., then one of Real Betis’s most exciting young talents.

The result was an authentic Snapchat Story capturing Charly’s most personal and intense football moments – from his morning rituals at home and journey to the training ground to the drills and camaraderie on the pitch. We revealed a side of the game that usually happens off camera, inspiring young footballers to get outside and train.

To maximize reach, we promoted the Snapchat Story across the social channels of Charly Musonda Jr. and Chelsea forward Eden Hazard, as well as through the Nike Football App and media partners such as Joltter. Afterwards, the story was shared with Dutch football platforms including Voetbalzone and VoetbalPrimeur.

For this campaign, I:

• Collaborated with Sports Marketing to secure Charly’s participation
• Developed a compelling Snapchat narrative that framed his training routine through the lens of speed
• Created a detailed shot-by-shot content plan to ensure every piece of copy, filter and emoji felt on-brand

Client: Nike Football