In a world where teenagers would rather play football on their PlayStation than outside, our job was to get them back onto the pitch. After all, sometimes the grass really is greener on the other side. As Digital Specialist at Nike Northern Europe, I was asked to create a Snapchat content plan that gave FOTs – Football-Obsessed Teens – a...
Every football talent starts on the streets. To celebrate street football culture, Nike Football hosted Winner Stays tournaments across Europe. The competition culminated in the European Winner Stays Final, where each country’s champions battled for the right to call themselves “Kings of the Streets.” In 2016, the European final took place at Amsterdam’s Gashouder, where local crew Team MAT returned...
Because skincare isn’t just for women. NIVEA MEN asked me to refresh its social copy and make it resonate with men who want to look good and take care of themselves. Check out some examples below. Client: AKQA
The more you know about your limits, the further you can push them. To prepare FOTs – Football-Obsessed Teens – for the new season, Nike Football created the Pre-Season Challenge. Young footballers who registered through the Nike Football App could put their abilities to the test at the Nike Store in Amsterdam. Across seven assessments, their strength, speed, reactions, power...
After Kevin Strootman suffered a season-ending knee injury, Nike Football documented the AS Roma midfielder’s road to recovery. Young footballer Ewold Jansen was recovering from a similar injury and shared his support for Kevin through social media. Kevin returned the favor by encouraging Ewold on his own journey. To give him an extra boost, we recorded a personal video message,...
For the Spring 2015 launch of the Netherlands national team away kit, our mission was simple: re-energize FOTs – Football-Obsessed Teens – around the team and drive Nike membership through the Nike Football App. After a disappointing run of results, it was time to reignite the fire. AKQA was asked to build online buzz and awareness around the new kit....