A MODERN DAY MACGYVER
In a world where teens rather play football on their Playstation than outside, it’s our job to get them to the pitch. After all, sometimes the grass actually is greener on the other side. As a digital specialist at Nike Northern Europe, I was asked to create a Snapchat plan that gave FOT’s (Football Obsessed Teens) a unique and intimate...
Every talent starts on the streets. To celebrate street football culture, Nike Football organizes Winner Stays tournaments all around Europe. These tournaments reach their climax when the champions of each country compete against each other in the European Winner Stays final to see which crew earns the right to call themselves ‘King of the Streets’. In 2016 the European Winner Stays final was...
Because skincare isn’t just a woman thing. NIVEA MEN asked me to transform their social copy into something that resonates with every man who wants to look good and take care of themselves. Check out some examples. Client: AKQA
The more you know about your limits, the further you can push them. In order to prepare FOT’s (Football Obsessed Teens) for their new football season, Nike Football organizes a Pre Season Challenge. FOT’s who signed up through the Nike Football App could test themselves at Nike store Amsterdam. In seven assessments their strength, speed, reactions, power & technique were put to...
After the season-ending knee injury of Kevin Strootman, Nike Football captured the recovery story of the AS Roma midfielder. Having endured a similar injury, FOT (Football Obsessed Teen) Ewold Jansen engaged with us in conversation through social and showed his support on Kevin’s road to recovery. Kevin returned the favour and kept him motivated on his own path to recovery. To motivate...
For the Spring ’15 launch of the Dutch national team away kit, our mission was simple: Re-energise FOT’s for the Dutch national team and drive the number of Nike memberships through the Nike Football App. After some disappointing results of the Dutch national team, it was time to rekindle the fire. AKQA was asked to create online buzz and awareness around the...
