Booking.com – #BookingHero

Not all heroes wear capes. Every day, Booking.com’s partners go above and beyond to create unforgettable travel experiences. To celebrate their incredible hospitality, Booking.com invited travelers to nominate a #BookingHero – someone who made their stay truly special.

The campaign sparked an outpouring of #BookingHero submissions across social media, revealing extraordinary stories of hospitality from around the world. The reward? €25,000 in travel credit to create even more unforgettable memories.

As Social Media Copywriter, I helped the team engage with the community, review the entries and select the strongest submissions.

Client: Booking.com