Payconiq – Simple mobile payments

Cash is history. Your new wallet is already in your pocket.

Backed by some of Europe’s biggest banks, Payconiq was building the future of mobile payments – making it easier to pay in stores, shop online and send money to friends.

The ambition was clear: become Europe’s most wanted payment system. Following a successful launch in Belgium, Payconiq prepared to enter the Dutch market in the summer of 2017.

As Copywriter, I was asked to redefine the brand’s tone of voice and transform its communications to attract, inform and guide potential users. Guided by Payconiq’s core values, I created a verbal identity in both Dutch and English and wrote or rewrote:

• App copy: Improving usability and guiding users through the payment experience
• Website copy: Informing and attracting potential users
• Developer portal: Providing developers with clear implementation guidelines
• Employer branding: Helping Payconiq attract new talent
• Newsletters: Keeping existing users informed about product updates
• Communication plan: Guiding users through a mandatory Secure Remote Password update

Client: Payconiq International