Booking.com – #SendMeThere

In 2022, Booking.com launched its “Booking.yeah” summer campaign starring Idris Elba. For the first time, the campaign showcased the digital travel platform’s full range of offerings, including accommodations, flights and car rentals.

The campaign debuted during Super Bowl LVI with Booking.com’s first-ever Big Game commercial. We extended it across digital and social by tapping into trending conversations around the Super Bowl ads and inviting audiences to enter our #SendMeThere giveaway for a chance to win their dream vacation.

As Social Producer and Copywriter within Booking.com’s Global Social Team, I:

• Managed the execution of global owned social content across Instagram, TikTok, Twitter and Facebook
• Wrote all social copy for Booking.com’s owned channels
• Reviewed and refined the copy for Idris Elba’s social content
• Co-briefed our social agency on a community management plan around the Big Game
• Helped drive positive brand engagement and entries for the #SendMeThere giveaway