Every football talent starts on the streets. To celebrate street football culture, Nike Football hosted Winner Stays tournaments across Europe. The competition culminated in the European Winner Stays Final, where each country’s champions battled for the right to call themselves “Kings of the Streets.” In 2016, the European final took place at Amsterdam’s Gashouder, where local crew Team MAT returned...
The more you know about your limits, the further you can push them. To prepare FOTs – Football-Obsessed Teens – for the new season, Nike Football created the Pre-Season Challenge. Young footballers who registered through the Nike Football App could put their abilities to the test at the Nike Store in Amsterdam. Across seven assessments, their strength, speed, reactions, power...
After Kevin Strootman suffered a season-ending knee injury, Nike Football documented the AS Roma midfielder’s road to recovery. Young footballer Ewold Jansen was recovering from a similar injury and shared his support for Kevin through social media. Kevin returned the favor by encouraging Ewold on his own journey. To give him an extra boost, we recorded a personal video message,...
Be warm. Be dry. Be seen. Nike Sneakerboots redefined cold-weather comfort by combining sneaker style with the protection of a boot and enhanced reflectivity. For the 2015 holiday season, Nike Sportswear asked AKQA to introduce the collection to Amsterdam’s early adopters in an innovative and authentic way. We invited the target audience to experience Museumnacht alongside some of the city’s...
For the Spring 2015 launch of the Netherlands national team away kit, our mission was simple: re-energize FOTs – Football-Obsessed Teens – around the team and drive Nike membership through the Nike Football App. After a disappointing run of results, it was time to reignite the fire. AKQA was asked to build online buzz and awareness around the new kit....
For the Spring 2015 launch of Nike FootballX, Nike asked AKQA to create a digital consumer journey that positioned Amsterdam as the birthplace of street football. By bringing together local crews, we helped kick-start the Nike Football App as the go-to platform for setting up pickup games on Amsterdam’s iconic pleintjes. We created exclusive content for the Nike Football App,...