A MODERN DAY MACGYVER
Every talent starts on the streets. To celebrate street football culture, Nike Football organizes Winner Stays tournaments all around Europe. These tournaments reach their climax when the champions of each country compete against each other in the European Winner Stays final to see which crew earns the right to call themselves ‘King of the Streets’. In 2016 the European Winner Stays final was...
The more you know about your limits, the further you can push them. In order to prepare FOT’s (Football Obsessed Teens) for their new football season, Nike Football organizes a Pre Season Challenge. FOT’s who signed up through the Nike Football App could test themselves at Nike store Amsterdam. In seven assessments their strength, speed, reactions, power & technique were put to...
For the Spring ’15 launch of the Dutch national team away kit, our mission was simple: Re-energise FOT’s for the Dutch national team and drive the number of Nike memberships through the Nike Football App. After some disappointing results of the Dutch national team, it was time to rekindle the fire. AKQA was asked to create online buzz and awareness around the...
For the Spring ’15 activation of Nike FootballX, Nike asked AKQA to develop a digital consumer journey that establishes Amsterdam as the birthplace of street football and leverage local crews to kick start the Nike Football App as the go to platform to set-up pick-up games on the ‘pleintjes’ of Amsterdam. We created Nike Football App exclusive content that showcased four...
