A MODERN DAY MACGYVER
Every talent starts on the streets. To celebrate street football culture, Nike Football organizes Winner Stays tournaments all around Europe. These tournaments reach their climax when the champions of each country compete against each other in the European Winner Stays final to see which crew earns the right to call themselves ‘King of the Streets’. In 2016 the European Winner Stays final was...
Be warm, be dry, be seen. Sneakerboots redefine cold-weather comfort by merging sneakerstyle, boot protection and enhanced reflectivity. For Holiday ’15, Nike Sportswear asked AKQA to introduce the Sneakerboots to the early adopters of Amsterdam in an innovative and authentic way. We decided to invite our target audience to join us and some of Amsterdam’s most fashionable influencers on Museumnacht, one of Amsterdam’s...
For the Spring ’15 launch of the Dutch national team away kit, our mission was simple: Re-energise FOT’s for the Dutch national team and drive the number of Nike memberships through the Nike Football App. After some disappointing results of the Dutch national team, it was time to rekindle the fire. AKQA was asked to create online buzz and awareness around the...
For the Spring ’15 activation of Nike FootballX, Nike asked AKQA to develop a digital consumer journey that establishes Amsterdam as the birthplace of street football and leverage local crews to kick start the Nike Football App as the go to platform to set-up pick-up games on the ‘pleintjes’ of Amsterdam. We created Nike Football App exclusive content that showcased four...
