Nike Sportswear – Sneakerboots Launch
Be warm, be dry, be seen. Sneakerboots redefine cold-weather comfort by merging sneakerstyle, boot protection and enhanced reflectivity. For Holiday ’15, Nike Sportswear asked AKQA to introduce the Sneakerboots to the early adopters of Amsterdam in an innovative and authentic way. We decided to invite our target audience to join us and some of Amsterdam’s most fashionable influencers on Museumnacht, one of Amsterdam’s...
